Hi, i'm Mona Ebrahimi, a Persian-Arab natural cosmetic formulator based in Toronto, Canada.
After resigning from being a Project Manager at an international consulting firm, and while on maternity leave with my first daughter, I pursued my passion of becoming a natural cosmetic formulator and launched Mimar™ in 2020 with the aim of bringing premium innovative natural skincare to more women.
I have a deep appreciation for premium botanical ingredients and how each one can be used to address different skin concerns. I'm also passionate about innovation and the role it plays in the cosmetic and skincare industries. We've taken the best of both worlds and use natural innovative active ingredients, which are science-backed and have clinical trials to show their efficacy.
My love for making natural products was inspired by my Teta (maternal grandmother) who, till today, makes own skincare using basic accessible ingredients. She taught me that nature has a remedy for every physical ailment we experience as humans and i truly believe that!
I have always valued authenticity and transparency and have carried out myself in an authentic way when it comes to my family, friends, work and my relationship with myself. This is reflected in Mimar's mission and how we have built our brand.
At Mimar, being authentic to our community means putting YOU first and at the center of how and why we operate the way we do.
xx
Mona